Pricing philosophy

Shopify app pricing has quietly gone sideways, and we would rather not play along.

The usage-cap tax

You install an app, it works, your store grows, and suddenly you pay more, not because the app does anything new, but because you crossed an order or product line drawn to make growth expensive. You get punished for succeeding. We do not do that. A backup runs whatever your store size; plans set frequency, history and coverage, never a cap that blocks the job.

The free plan is real, not bait

Plenty of "free" plans are a 14-day costume for a paywall. Ours is a plan you can keep. If you never pay us, it still works. Paid plans add the things that genuinely cost us more to run.

Founder pricing while we are small

The first cohort gets founder pricing, locked in, for trusting an app this early. No card to join the beta. In return we ask for honest feedback and a little patience.

No dark patterns, ever

Cancel anytime, no retention maze. Your data is yours, exportable on the way out. No surprise upgrades because you grew. We mark what is not ready as coming soon, not sold as live.